Vogue

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This article came out three months after L.G.R’s debut in Paris.

I got a call from a lady that came to see L.G.R some time before by our showroom in Paris. That lady was the assistant of Carine Roitfeld, chief editor of Vogue France. She told me that Mrs. Roitfeld wanted to see me and to hear the story about L.G.R, Africa and the sunglasses.

I wasn’t sure at the time who Carine Roitfeld was and what Condenast meant for fashion.

The appointment was at 2 p.m. in Rue du Faubourg Saint-Honorè inside the Conde Nast Publications building. I soon became very anxcious to meet Mrs. Roitfeld. I waited her to finish her lunch and by 2:45 p.m. she came to the waiting room with 5 or 6 stunning models, told them goodbye and told me to follow her to her office.

Her office was completely full of flower bouquets and packages lying on the floor around the room, all with notes on them. I asked if it was her birthday, but she told me not, that they were all “thank you” notes and gifts. I soon realized tha she was “The Godfather” of fashion!

She made me sit down in front of her desk and told me to start telling the story of Africa, of the sunglasses and were I wanted to go with it. After 10 minutes that I was talking she interrupted me and made a quick phone call.

“Allò,… Pierre? Vien ici! Vien maitenant! On a une histoire..!”

She told me that the glasses were “Tres chic! ” and “Tres Vogue!” and that they were probably going to write about them.

After two months from that precious encounter I saw the page they had written about me, my sunglasses, and my grandfather. I felt great, there are no words to describe it. L.G.R’s first appearance on the press! But, I also felt responsible for all the attention I was getting. I didn’t want to delude the many expectations.

This article has been for me a great motivating experience, it gave the courage to beleive in my ambitions.  I was sure that if Vogue liked L.G.R sunglasses, I had definitely a chance to develop it into something beautiful.

Thank you Carine, thank you Vogue! x