Every year L.G.R makes a T-shirt for its friends, followers, and clients.

This year’s t-shirt has a message: “Open Your Eyes”

A hint to think deeper, to look around and be more aware of what is really important in our lives.

There are a variety of popular beliefs about the year 2012. These beliefs range from the spiritual to the apocalyptic, but I think that this shall be the year of awareness, Open Your Eyes!

- Luca

Take a glimpse inside the world of L.G.R and follow Luca as he takes you step by step through the eyewear production process in our factory. In this video you will see one of our skillful artisans build one frame from start to finish, passing on traditional Italian values through the concept of hardwork by people who have spent their lives specializing in this craft.

This is my grandfather Raffaello at 98 years old enjoyng a family lunch in Florence the other day…

Grazie nonno, ti voglio tanto bene.

Luca

The magazine Wallpaper asked Silvia Venturini Fendi, the creative director of Fendi, to open her address book and take them on a tour of Rome’s new creative quarters. Out of six designers, she listed L.G.R as a must see. Thank you Silvia for mentioning us and thank you J.J. Martin for the great article! Click here to check out the online version at www.wallpaper.com

The sunny days of summer have arrived which means if you are lucky you will be spending most of your time by the water. Protect yourself with our tempered mineral lenses which shield your eyes from the glaring rays of the sun. Their anti- scratch feature prevents grains of salt from leaving their traces on your precious lenses, and due to the oleo and hydrophobic coating,  liquids such as grease and perspiration can be easily removed with a simple swipe of a cloth. What better beach accessory do you need!

One of our L.G.R ambassadors, Cecile, took a recent trip to Eritrea and came back with some stunning shots of the white pristine beaches of an island in which we dedicated the name of one of our models to, Enteara. Who wouldn’t mind getting lost in this little paradise ?

1861 – 2011

Wish you could be here to celebrate 150 years of Italy’s unity with us, where the city is filled with live music, and the streets are covered in green, white, and red!

Marcello Mastroianni truly embodied the sense of classic Italian style in the 1960′s, his natural elegance caught moviemaker’s attention who made sure to bring out this aspect in his roles. If you are a fan of Mastroianni than you would notice that his characters were always depicted with a cool set of shades, and we here at L.G.R can’t help but to be inspired!

Tripoli Black - grey photochromic

*Special thanks to Mr. Chiodo, and checkout his store for a pair of L.G.R’s.

Emma, Orano, Maputo, and Suez are the new models that make up the Spring/Summer 2011 collection, which stay true to the line’s classic and elegant style. The four additional colors and models are inspired by the torn up and faded decollages of Domenico “Mimmo” Rotella. The line captures the subtle and sophisticated hues of a 1960’s movie poster that summed up the essence of Italy’s Cinecittà.