Posts written by J.B.

L.G.R will be participating in Alta Roma’s “Limited/Unlimited” exhibition. For those of you who are not familiar with this show, it takes place during Rome’s fashion week and is curated by Silvia Venturini Fendi. The project gathers young talents on the rise who are chosen for their artisinal expertise, and must present one piece that is not categorized by seasons. We will be exhibiting a special frame, so if you are around come find us next weekend at AltaRoma!

Saturday, 28th of January

17.00 – 20.00

ACQUARIO ROMANO
Piazza Manfredo Fanti, 47 – Rome

Cortina’s Salmoiraghi & Viganò decorated their store over the holidays with L.G.R! What better way to ski the slopes then with our ultra protective lenses. Their oleophobic coating gives them an essential feature making them smudge resistant, so liquids like snow slide right off!

Check out Salmoiraghi & Viganò’s website for more information.

The new Spring Summer 2012 collection has just arrived at Colette! Which means holiday shopping! Now you can gift your loved ones some new eyewear to start off the year, but most importantly give them a new “perspective” on 2012 through our special Polarized Neophan Lenses!

If you’re not in Paris to visit this wonderful boutique full of fine fashion and curious objects, then have no fear for there is an online store!

Once again we are excited to announce a new Special Edition made exclusively for the prestigious Corviglia Ski Club in St. Moritz, Switzerland. This year we adapted our specialized and ultra-protective bi-mirrored lenses onto the models Tripoli and Victoria. Perfect for high altitude solar exposure, these lenses allow for a clear luminous vision rendering the snow a little bit warmer with its brown tint.

Frames are only available at the Corviglia Ski Club.

Take a glimpse inside the world of L.G.R and follow Luca as he takes you step by step through the eyewear production process in our factory. In this video you will see one of our skillful artisans build one frame from start to finish, passing on traditional Italian values through the concept of hardwork by people who have spent their lives specializing in this craft.

L.G.R would like to introduce its Special Edition Shooting frames for La Polverosa.

Located in an angle of the Maremma region found in the heart of Tuscany, this unique place still remains untouched and thrives from its natural resources. The art of hunting is still practiced here with the spirit of another era.

With the help of experienced hunters, L.G.R has developed a frame made specifically for shooting activity which requires high impact resistance and  protection around the eyes without compromising one’s field of vision. The large frame  is made in a rounded shape to prevent any objects from flying into the eyes. The yellow photochromic and polycarbonate lenses help to sharpen vision and improve depth perception to easily distinguish your target.

L.G.R’s Tommaso Sanfelice got to see the first ever Indian Grand Prix this weekend which took place in the Buddh International Circuit in Greater Noida, Uttar Pradesh, India. Our Tangeri with yellow photochromatic gradient driving lenses were a big hit with the Ferrari team, as you can see in one of the images above. Check out our Speed Racer blog post that we did last year to get more information about these special lenses.

Yesterday the fantastic Vogue.it crew came to the L.G.R factory to do a video interview about Luca and the origins of L.G.R. The first part was filmed within the walls of where all of the magic happens, the Factory. While the other half was filmed in a park nearby. We’ll keep you up to date when the video comes out on the Stars section of Vogue.it. Thank you Mila Serena for a great interview!

Milan has finally opened a luxury department store that equally rivals those of Paris, New York, and London. The architect Jean Nouvel, has restructured the historical building of Cinema Excelsior and  brought it back to life with a new concept. A multilevel shopping destination where there is an eclectic mix of clothes, food, and yours truly L.G.R!

www.excelsiormilano.com

Another year has gone by and we are getting ready for next week’s Silmo opitcal fair in Paris.

This season we have created another solid and inimitable line. Not your everyday common accessory, but something that becomes an object of affection throughout time.

Taking a step further, we will introduce a collection that is made up of new, unparalleled designs, materials and colors.

We have also been working with our specialized technicians and have created a high definition polarized lens that will be an exclusive and permanent addition to our collection.

Finally, another Limited Edition will be coming out !

Hope to see you at Silmo next week!